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Search Results for Author 'Andrews, Michelle':

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Geography Still Counts for Electronic Word of Mouth

Idea posted: March 2022

Institutions: Emory University Goizueta Business School   

Authors:

The Internet age, some argue, heralds “the death of distance.” For example, aside from occasional utilitarian factors, such as shipping costs, geography is irrelevant to a purchasing decision. Unlike physical…

  READ MORE   PIN TO MY IDEAS Idea #816

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